Fitrofy dashboard — Diet Zone gauge, Amber Zone, Naysha's note, macros.
Naysha chat — user logs meals in plain language, gets scored, Amber Zone.
Powered by Gemini
Live from ai.fitrofy.com
For Healthcare · Wellness · D2C Brands

Your product.
Our nutrition AI.
Their daily habit.

White-label nutrition that keeps your users coming back — every day, for every condition.

Naysha logs meals in 60 seconds, scores Red/Amber/Green, prescribes the swaps. Live in 3 days.

Get a free demo See the platform
15+ Healthcare
partners
80K Users
per month
25K Amity-certified
foods
Trusted by
The problem

You ship wellness.
Then engagement crashes.

Three reasons every nutrition program in your stack fails the same way.

90% abandon Week 1

Logging is slow, boring, manual.

Three taps per item × dozens of foods. Users quit before they see value.

15min to log one meal

Legacy apps weren't built for India.

Calorie tools want grams of olive oil. Your users eat ghee parathas and dal.

3rd app abandoned daily

Numbers without coaching.

Users see raw macros, can't decide what to do. No behaviour change. No outcomes. Just another deleted icon.

The result: low engagement, no outcomes, your retention curve breaks.

Sources: industry observation across 15+ healthcare deployments, 2023–2026.

Why partners pick us

Stop building.
Start launching.

You came to sell supplements, monitor sugar, or insure lives. Not to build a nutrition platform from scratch.

What you'd otherwise build
Personalised diet plans
Macro & GI engine
Zone scoring
AI coach
Dietitian dashboard
White-label PWA
Or
Just plug in Fitrofy

Naysha does the coaching.
Add dietitians if you have them.

Most partners start with Naysha alone — 24/7 AI coaching for every user. Add your nutrition team (or ours) when you want a human touch on top.

The foundation

Built on a real diet engine.
Not a chatbot wrapper.

Three years of operations. Six lakh+ data points. A clinically-vetted recommendation engine that powers everything on top.

How a recommendation gets made — from user profile through the SDP Engine to a personalised, condition-aware plan.

Age, BMI
Diseases
Food choices
Activity
Customer profile
SDP Engine nutrition science · circadian rhythm 6 Lac+ data points
Personalised Diet Plan multi-slot, condition-aware Breakfast · Lunch · Snack · Dinner
Food database
Nutrition info
Glycemic load
Disease-fit
Avoid lists

3+ years live operations

Battle-tested at scale across 15+ enterprise clients and 80K monthly users.

Amity University verified

Macros, Nutriscore and glycemic load verified by the Amity University Nutrition Department.

25K+ items scored A–E

Home, packaged and restaurant foods rated on Nutriscore. Refreshed monthly by dietitians.

Collaborative filtering, refined

Recommendations honed across millions of real user interactions — not LLM guessing.

Who we serve

One platform.
Three industries.

Wellness brands, healthtech apps, and insurers. Same engine, different shape.

Wellness · Nutraceuticals Live Deployments

Sell supplements?
Add a diet companion.

A daily nutrition app that wraps your product line. Three brands live.

Companion app for supplement and protein buyers
Diet plans built around your product line
Habit tracking + Naysha nudges
Trusted by
Kapiva Plix Wellbeing Nutrition
Healthtech · Telehealth Live Deployments

Build chronic care?
Plug in the diet module.

Log → zone → swap → re-test. The nutrition loop your condition app is missing.

Diet module for diabetes, PCOS, cardiac apps
Diagnostics — turn test results into eating plans
Monitoring loop: log → zone → swap → re-test
Trusted by
BeatO Redcliffe Tata 1mg Newmi Care
Insurance · Wellness Live Deployments

Cover diabetes?
Lower claims first.

Preventive nutrition for at-risk policyholders. Healthier members, lower claim severity.

Pre-diabetes reversal for at-risk policyholders
Corporate wellness add-on with rewards / credits
Claims-cost reduction through prevention
Trusted by
Aviva Digit Shriram Capital
New Pharma · GLP-1 · 2026

Launching GLP-1?
Indian patients need
Indian protocols.

Mounjaro and Wegovy work harder when the diet is right — protein-led, condition-tuned, in the foods your patients actually eat.

Protein-led tracking Naysha
22g / 75G TARGET
22g / 75g target 53g to Green

A protein-rich dinner can still get them to Green Zone tonight.

Naysha's Analysis

On GLP-1, appetite is lower — every meal must lead with protein to preserve muscle. Breakfast and lunch were carb-heavy. A dinner with dal, paneer or eggs can recover the day.

01
GLP-1 tuned macros
High protein, low GI, satiety-led — built for reduced appetite.
02
Side-effect support in-coach
Nausea, constipation, low energy — handled inside Naysha conversations.
03
Off-ramp protocols
What to eat after coming off the drug — to hold the result.
Active partnerships in discussion with leading Indian pharma
Pharma partner? Read the full GLP-1 brief →
How it integrates

Three steps to live.

From signed contract to first live user. Three steps.

01

White-label our PWA.

Your brand, your colors, your domain. Progressive Web App works on every Android and iPhone — no app store wait. We deploy fast.

Day 1–2
02

One simple API call.

Push client info — age, BMI, conditions, food preferences. We return scored plans, swaps, and insights. No PI data crosses the wire.

Day 3–4
03

Review & Go live.

First users onboard. Cohort dashboards, outcome reports, retention metrics from day one. Webhooks to your CRM.

Day 5–7
The platform

Built for India.
Ready to white-label.

Seven modules. One foundation. Everything your program needs.

Personalised diet plan
Multi-slot meals, condition-aware, recipe-rich. Tuned to each user's profile and disease tags. Refreshes daily.
Naysha — voice + text coach
24/7 nutrition guidance in Hindi, English or mixed. Logs meals in 60 seconds. Sub-second response on real conversations.
25,000+ verified foods
Indian regional dishes, brands, restaurant items. Macros & Nutriscore verified by Amity University Nutrition Dept.
Condition protocols
Diabetes, PCOS, GLP-1, weight loss, cardiac — tuned per patient.
Dietitian dashboard
Your team reviews, adjusts plans, intervenes when zones drop. One screen.
White-label PWA
Your brand, your colors, your domain. Installable on every Android and iPhone — no app store wait.
API + analytics
REST endpoints. Cohort dashboards. Outcome reports. Webhook to your CRM.
From the partners

What teams
tell us.

Product, clinical, ops — what they say after launching Fitrofy inside their stack.

★★★★★

"What sold our clinical team: every gram of protein, every carb gram, traces back to the exact dish it came from. No black-box scoring. That's rare."

Dr. Anjali Iyer
Head of Clinical Programs
★★★★★

"We were quoted four months by another vendor. Fitrofy had our white-label PWA live in seven days. Engineering side actually stayed boring — which is the point."

Rohan Sethi
VP Product
★★★★★

"D30 retention jumped from 18% to 41% once we plugged in the diet companion. Our supplement buyers actually open the app daily now — that wasn't true before."

Meghna Rao
Head of Growth
★★★★★

"Naysha handles 90% of the patient questions our nutrition team used to answer manually. Our dietitians now focus on the harder cases — which is what we hired them for."

Karan Bhatia
Director of Operations
★★★★★

"The 'No PI' framing made InfoSec sign-off a 20-minute conversation, not a 6-week review. We'd never had a vendor pitch us that cleanly."

Priya Krishnan
CISO
★★★★★

"Indian foods, Indian portions, Indian conditions. We tried three global tools before this — they kept asking our users about olive oil. Fitrofy just gets it."

Aditya Menon
Founder & CEO
15+ partners · 5 years

The brands shipping
Fitrofy today.

Five years of B2B nutrition deployments — across diagnostics, telehealth, wellness, insurance and consumer health.

Kapiva
Plix
BeatO
Redcliffe Labs
Aviva
Digit
Tata 1mg
Shriram Capital
Newmi Care
Wellbeing Nutrition
25K+
Amity-certified
foods
80K+
Monthly
active users
15+
Healthcare
partners
6L+
Recommendation
data points
Pricing

Transparent.
Predictable.

Same engine across all tiers. Scale the human support, not the tech. No setup fees, no surprises, no per-feature unlocks.

Popular
Self-serve
₹25,000/mo
For 1,000 users · ₹20/user beyond
Diet Planner — personalised, condition-aware
White-label PWA on your domain
25K Amity-certified foods + Zone scoring
REST API integration support
Get started
New
Premium
₹40,000/mo
Everything in Self-serve, plus full Fitrofy stack
Naysha — 24/7 AI nutrition coach
Voice + text + photo + barcode logging
Dietitian dashboard for your team
Comprehensive analytics + outcomes reporting
Priority 24/7 support
Book a demo
Enterprise
On request
Custom scope · Direct co-founder support
Everything in Premium, plus custom scope
Custom condition protocols (GLP-1, PCOS, etc.)
Managed dietitian team — we run it for you
Webhooks + dedicated co-founder support
Talk to us
Who's behind it

Built by founders
who lived the problem.

Five years. 30,000+ users. Backed by India's leading dietitians.

Puneet Manchanda
CEO & Co-founder

Ability to lead large-scale tech.

  • Led billion-dollar consumer apps — Yono (SBI) & Airtel
  • 200+ engineering team leadership
  • Ex Digital Leader at IBM
Yono Airtel IBM
Sarthak Manchanda
COO & Co-founder

AI engineering at depth.

  • Data Science Engineer at Autodesk Ireland — Customer Data & Analytics
  • Ex Intel, Ex Autodesk
  • MSc UCD Dublin — Computer Science
Autodesk Intel UCD Dublin

Enterprise scale meets new-gen AI — in one team.

Questions

Everything you
wanted to ask.

If something's missing, write to us — we'll add it here.

Under a week. Day 1–5: white-label the PWA with your brand, colors and domain. Day 3–7: Naysha is configured for your conditions and brand voice. Week 1: first users onboard. If you want human dietitian review on top of the AI coaching, you can plug in yours or use ours — that takes another few days. Full documentation and engineering support throughout.

You do. And we deliberately don't take any personal info from your users — no names, emails, phones or addresses cross the wire. Only anonymous nutrition data (food logs, scores, engagement) sits with us. We deliver it back via webhook into your CRM or warehouse. Data lives on Google Cloud (asia-south1), encrypted at rest and in transit, with production access strictly limited to engineering leadership.

Yes. On the Premium and Enterprise plans, we tune glycemic load, sodium, saturated fat, protein and fiber thresholds per condition. Diabetes, PCOS, pre-diabetes, cardiac, GLP-1 — one engine, every protocol.

For pharma GLP-1 programs, we move to a per-user model: ₹25,000/month base for the first 500 users, then ₹50/active user beyond. Includes condition-tuned macros, side-effect support, and off-ramp protocols. Talk to us for a custom proposal.

Your brand, your colors, your domain. The PWA is yours — installable on any phone, no app store required. Custom onboarding flows, custom protocol naming, your dietitian team's photos and bios. Naysha keeps the name (it's a trained model) but can be rebranded with consent.

Take Self-serve for 3 months — approximately ₹75,000 — to figure out if it works for your funnel. After that, switch tiers or scale per user.

Security & data

No PI. No exposure.
Just nutrition data.

The strongest compliance posture is the one where there's nothing sensitive to protect.

We never collect PI.

No name, no email, no phone, no address. Your users stay anonymous to us — only nutrition behavior crosses the wire.

Google Cloud (asia-south1).

Hosted in India on GCP. Data residency in-country. Encrypted at rest and in transit. Audited infrastructure.

Strictly limited access.

Production access restricted to engineering leadership. SSO + 2FA. Audit logs on every touch. No third parties.

Book a demo

Ship your nutrition
program in a week.

30-minute call. We'll show you the platform, walk through your use case, and quote.

Book a demo